At Kyero we keep track of how the property listings on our portal are performing, to build a clear picture of what properties international buyers are interested in. This information helps us keep our agents informed on useful trends so they can gain more leads, more enquiries and ultimately more sales.
This week we’ve looked back at the top lead-generating property profiles in February, analysing their unique characteristics and highlighting key selling points that make them appealing to buyers.
Use our analysis to review your property listings and create lead-generating property profiles of your own.
As well as including some beautiful photos of this apartment in Estepona, the agents have used the portal’s functionality to include an easy-to-read list of key information about the property. This means viewers can see at a glance whether it offers everything they are looking for.
Learning point: Making it easy for potential customers to find the information they’re after, rather than hunting around, is a great way to increase enquiries.
The photos of this beautiful apartment in San Juan De Los Terreros look gorgeous, but what stands out about this profile is that the estate agent is adding value with a secondary offer. In this case they are upselling the idea of buying a package that includes all the furniture and white goods in the apartment, for a relatively small extra amount considering the purchase cost. This would be very attractive to anyone moving from abroad or purchasing this as a rental, as it reduces the hassle of having to furnish the property.
Learning point: Think about whether there’s anything you could do to sweeten the deal on any of your properties.
The profile for this stunning villa in Torrevieja has only one photo of the property, and it’s taken from the outside. So how has it made 4th place on the list of top enquiries for February? We believe it’s because the profile of the villa is nicely detailed including a good description of what a potential buyer can expect from the house, including a mention that the ‘private roof solarium benefits from all day sunshine and is perfect for al fresco dining’. Using words in this way can help a potential buyer envisage what life would be like if they lived at the property.
Learning point: Setting the scene and helping your buyers imagine themselves in a property makes them more likely to enquire further.
Yes, this bungalow in Torrevieja has several reasonable photos and a small amount of text, but most notably the estate agent is offering the property as its “offer of the week”. Could this be why it’s reached number 5 on the list? People love to feel like they’re getting a bargain, and putting a time limit on this deal might encourage people to get in touch without delay. Although, you should only use this tactic if it is actually true and the time limit is genuine.
Learning point: A genuine bargain is always a great way to get people’s attention.
The agents for this town house in Itrabo have included plenty of beautiful photos and then directly encouraged people to enquire. It doesn’t necessarily need to be the first thing you do, but including a clear call to action is proven to have a positive impact on enquiries.
Learning point: Don’t be afraid to openly ask people to click the ‘make an enquiry’ button.
This profile is a lesson in how to get inside your buyer’s head and write for them. The agents for this property have clearly thought about the type of buyer that is likely to be interested and the kinds of things they would be interested in. The combination of beautiful photos and typo-free profile that focuses on the lifestyle elements of this new development in Estepona make it almost impossible to resist enquiring.
Learning point: Buyers want quality, so investing in excellent photos and well written profile text is a must.
The agents of this small apartment in Ravello have used the pictures in the profile to focus in on some of the key features of the property, including original window surrounds, quaint back streets and beautiful views. If there are specific things about the property you are marketing that you feel will appeal to people, make sure you take photos of them. Why not take it a step further and talk about them in your description too?
Learning point: Sometimes it is the small details that can make the difference between a buyer enquiring or clicking away.
We like that the estate agents of this apartment in Gandia have made it clear that there are other costs involved in buying this property, including notary, registry and taxes. Being honest with your clients about things like extra charges and hidden costs will help them to trust you and believe that you will do right by them.
Learning point: Transparency and helpful advice will gain your buyer’s trust.
The agent for this country house in San Cayetano Avileses has done lots of things right with detailed descriptions and sunny photos of tidy rooms. But the thing we like about this profile is the fact that the estate agent has taken the opportunity to introduce themselves and include a paragraph designed to put potential buyers’ minds at rest:
“We know buying a house in Spain is a big decision, but our friendly team will guide you through every step of the process and answer any questions you might have – about where to buy, what to buy, the legal process, tax, mortgages, healthcare and schools.”
This will help build trust in the buyer / agent relationship right from the very start.
Learning point: Buyers will be much more comfortable about enquiring about your properties if they feel that can have a relationship with you.
Good luck! And hopefully we’ll see one of your profiles in our top monthly lead generating list very soon.
