Tip #1: Choose a portal that is well established and trusted
Make sure that the property portal you choose has been around for a while and is well liked and trusted by the people that use it. The longer a portal has been established, the better known it will be, and the higher the number of returning visitors it will have. A portal is also likely to perform better in search engine rankings if it has been online for longer and has lots of established users.
Kyero celebrated its 14th birthday in September 2017; over this time we have built up the trust of 1000s of agents and millions of international buyers.
Tip #2: Choose a portal that has an engaged audience
A property portal should not just give you the benefit of showcasing your properties. They should also be able to help you get them in front of as many international eyes as possible. When choosing a portal you need to make sure they have a large audience, whether this is an email list or a social media following. You need to be sure that the portal you choose will do everything it can to market your properties to the prospective buyers you seek.
With an email marketing database of over 200,000 active subscribers and a Facebook following of 11,000, you will get the benefit of a large, established audience if you choose Kyero.
Tip #3: Choose a portal that gets plenty of eyes on it
If you invest in advertising on a portal, you need to be sure that the website gets a reasonable number of visitors every day. You can spend as much time as you like polishing your listing and perfecting your photos, but unless there are people clicking onto the site to look at them, your time and your money will be wasted.
Kyero.com welcomes over 600,000 unique visitors to the site every month. That’s 600,000 prospective international buyers that could be viewing your property listing.
Tip #4: Choose a site that’s properly optimised for search
When choosing a property portal you need to make sure that it will appear in Google and other search engines when people are looking for international properties. For a site to consistently rank near the top it needs to be well optimised and contain plenty of valuable content. Only then will prospective buyers easily find the site and click through to start their search.
Kyero is well optimised for international property searches across 195 countries and 13 languages, and consistently appears on the first page for key search terms that international buyers are using.
Tip #5: Choose a portal that gives you the ability to boost listings
When you get your hands on a property that you know is absolutely perfect for the international market, you might want to help it stand out and get ahead of the competition. By choosing a portal that allows you to boost the listing, or get it featured in email campaigns, you will have the option to do this.
Kyero gives you a series of upgrade options that will allow you to enhance your listings and put them directly in front of the right people.
Tip #6: Choose a portal that gives you statistics
If you are looking to boost business by advertising on a portal, you want to give yourself the best possible chance of success. By choosing a portal that offers detailed statistics about listings that are performing well, you can learn from what’s working to improve your posts in the future.
Kyero’s agent dashboard not only lets you see which listings are your top performers, it also suggests ways you could improve underperforming listings to get them working harder for you.
Choosing a property portal is a decision that shouldn’t be taken lightly. Give some thought to the things that you feel are important for your business and then make sure that the portal you choose can deliver on these.
Find out some more of the benefits you can expect if you choose to advertise your properties on Kyero.
